Dr. Varsha P S
Assistant Professor - Senior Scale
Varsha P S is an Assistant Professor (Senior Scale) at 365体育投注 Academy of Higher Education in the Department of Commerce. She holds a PhD in Management from VTU. Dr. Varsha’s research interests are artificial intelligence, business analytics and digital transformation. She is also knowledgeable about technology management, information systems and emerging technologies like AI, Metaverse, IoT and blockchain in management domain. In addition, she has published the articles in very reputed journals in ABDC, ABS and Scopus Indexed Journals. She teaches various graduate-level and post graduate level courses including Business Analytics, Predictive Analytics, Programming for Analytics, Cyber Security Fundamentals, Applications of Business Analytics
Department of Commerce-Bengaluru
Qualification: B.Sc, MBA, Phd.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Predictive Analytics, Data Visualisation, Applications of Business Analytics, Essentials of Business Analytics, Brand Management, Digital Marketing Strategies, Consumer Behaviour | |
| HR Analytics, Social Media Marketing, Integrated Marketing Communication, Consumer Behaviour , Brand Management | |
| Marketing Management, Brand Mangagement,Consumer Behavior, 365体育投注 Marketing |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Advanced Certificate in Data Science And Decision Science | Data Science & Decision Science | Indian Institute of Technology - Delhi (IIT-D) | 2025 |
| Phd | Management | Visvesvaraya Technological University (VTU) | 2020 |
| MBA | Marketing | SSIMS,Bangalore University | 2005 |
| B.Sc | Computer Science | SSCW,Bangalore University | 2000 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Presidency University | Assistant Professor | Teaching, 365体育投注 | 2 years, 11 months |
| Cambridge Institute of Technology | Assistant Professor | Teaching, 365体育投注 | 2 years, 3 months |
| Alliance University | Assistant Professor | Teaching, 365体育投注 | 1 year , 5 months |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Information Systems , Business Analytics
Area of Expertise
AI,IoT, Metaverse,Predictive Analytics
Area of 365体育投注
Artficial Intelligence, Emerging Technnologies
Professional Affiliations & Contributions
Professional Membership: Association for Information Systems (AIS)
Global Institute of Flexible Systems Management
How to Undertake an Impactful Literature Review:Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews
18.02.2024 SLR, Literature review Varsha P S, Chakraborty, A., & Kar, A. K. (2024).
This article describes about the how to conduct systematic literature review
Google Scholar : https://scholar.google.com/citations?user=rAGXuj0AAAAJ&hl=en
Unravelling the impact of generative artificial intelligence (GAI) in industrial applications: A review of scientific and grey literature
28.09.2023 AI, GAI, LLM, IS Kar, A. K., Varsha, P. S., & Rajan, S.
This? article describes usage of GAI and large language models in industrial applications?
How can we manage biases in artificial intelligence systems–A systematic literature review
13.02.2023 AI, Biases Varsha P S
This article emphasis the AI biases in the firms
Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda
31.03.2023 AI, Blockchain, Metaverse Kar, A. K., & Varsha, P. S
This article emphasis the? AI and Blockchain in the Metverse to bring the significant impact on firms?
Embracing data driven analytics in human resource management to measure the organization performance
20.06.2023 DDA, HRM, Big Data, Visulisation Varsha PS, Nithya Shree
This article narrates about the how big data impact on firms?
Descriptive Analytics and Data visulisation in E-commerce
20.06.2023 E-commerce, descriptive analytics, visualisation Varsha P S, Anjan Karan
This article discuss about to role of descriptive analytics in e-commerce?
The role of knowledge management in the tourism sector: a synthesis and way forward.
02.07.2022 KM, Tourism, Hospitality, SLR Anand, A., Shantakumar, V. P., Muskat, B., Singh, S. K., Dumazert, J. P., & Riahi, Y.
This article explains about the role KM in toursim sectors?
The Impact of Artificial Intelligence on Branding : A Bibliometric Analysis (1982-2019)
30.04.2021 AI, Brand, Chatbot Varsha, P. S., Akter, S., Kumar, A., Gochhait, S., & Patagundi, B.
This article summarises the role of AI in brands?
The rise of the social business in emerging economies: A new paradigm of development
01.09.2020 Social business, Social enterpreneurship Akter, S., Jamal, N., Ashraf, M. M., McCarthy, G., & Varsha, P. S
This article discuss about the importance of social business in global markets?