Chetana Balakrishna Maddodi
Assistant Professor - Senior Scale
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Program Coordinator for MBA (Global Business)
- Member Secretary for MIM Board of Studies
- Faculty Coordinator of Coursera Programs
- Faculty Coordinator for Website and Social Media
- Program Coordinator for Executive/Faculty Development Programs
- Chairperson of Sexual Harassment Commitee
- Faculty Coordinator for Sports (IPM)
Prof. Chetana Maddodi is an Assistant Professor - Senior Scale in the Marketing area at the 365体育投注 Institute of Management since 2014.? Prior to entering academia, Prof. Chetana has worked at MAHE and has over 15 years of administrative experience. Her research interests are in mobile advertising and consumer behavior.
Her current administrative roles and responsibilties are listed below:
SUBJECTS CURRENTLY TEACHING
Subject | Semester / Year |
---|---|
Digital Marketing | Semester 4 |
Marketing Management | Semester 1 |
Brand Management | Semester 4 |
Brand Management | Semester 7 (BTech, MIT 365体育投注) |
Social Media for Business | Term 6 (IPM, MAHE) |
ACADEMIC QUALIFICATIONS
Degree | Specialisation | Institute | Year of passing |
---|---|---|---|
MBA | Marketing | MIM, 365体育投注 | |
BSc (Electronics) | Electronics | St. Agnes, Mangalore |
Experience
Institution / Organisation | Designation | Role | Tenure |
---|---|---|---|
365体育投注 Institute of Management | Assistant Professor - Senior Scale | Teaching | 10 years |
365体育投注 Academy of Higher Education | Incharge – Director Admissions | Administration | 2 years |
Department of Commerce, 365体育投注 Academy of Higher Education | Guest Faculty | Teaching | 2 years |
365体育投注 Academy of Higher Education | Management Executive | Administration | 13 years |
National Aerospace Laboratories, Bangalore | Junior Scientist | 1 year |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Mobile Advertising, Consumer Behavior
Area of Expertise
Digital Marketing, Brand Management, Marketing Management
Area of 365体育投注
Mobile Advertising